articles 1 to 10 of 82
Adobe's Shift to the Cloud: Is This the Start of a Trend?
Adobe, the leading software company targeting creative professionals, is exiting the shrink-wrap software business in favor of subscription-based software and online "cloud" services. While perhaps painful at first, the business model change will be ultimately beneficial for consumers and Adobe alike, and other software companies are likely to follow, say experts at Wharton.
From: May 21, 2013
Online Shopping: How China Leads the Boom at Virtual Checkouts
Global growth in e-commerce is impressive, particularly in Asian countries where online shopping figures can astound. On a single day in 2012, Chinese e-commerce giant Alibaba.com rang up more than US$3 billion in sales. This year, China's e-commerce market is expected to become the world's largest. Felix Tan, from the Australian School of Business, says developed nations can learn from this striking success. Chinese e-commerce operators take a holistic view of business and gain an edge with strategic management practices. Investment in partners creates collaborators and the use of social media engages shoppers for the long term. “The customer experience is very community-based and is extremely rounded, very consolidated,” Tan says.
From: May 07, 2013
Is Facebook Home a Game Changer?
Facebook's launch of Facebook Home, a user interface that can replace the existing home screen on select smartphones with features related to the social network, may give the company a solid mobile strategy while potentially causing a headache for rival Google, Wharton experts say. It may also usher in a wave of new, innovative user interfaces for mobile devices.
From: May 07, 2013
Aggressive Bytes: Counting the Cost of Cyber Crime
According to Alana Maurushat from the Cyberspace Law and Policy Centre at the University of New South Wales, computers are the weapon of choice for industrial espionage and hacking incidents are more widespread than reported. The European Commission estimates the worldwide damage to business from cyber crime at US$1 trillion annually. Governments across the globe are stepping up efforts to strengthen cyber security, but will it be enough? Maurushat urges increased public awareness, proper risk analysis and mandatory reporting of certain breaches to share intelligence. She also says the IT industry needs to be held liable for its product quality. Local cyber-detectives warn that under-resourcing leaves Australia vulnerable.
From: March 19, 2013
Health in a Handset: How Mobile Technology is Good Medicine for the Asia-Pacific
The global popularity of mobile phones is being harnessed in the delivery of healthcare services (mHealth) to remote locations with scarce resources. In Bangladesh, mHealth is used for communicating with patients and doctors, delivering expert advice, collecting information in public health campaigns, even self-testing by patients. Pradeep Ray, a professor of information technology at the Australian School of Business, says Bangladesh is leading the world in providing mHealth-based services and that research he's leading into community acceptance there will benefit other developing countries. Meanwhile, in the developed world, mHealth can be a cost-effective tool in the allocation of stretched health budgets trying to cope with an ageing population and chronic conditions.
From: March 04, 2013
What Defines Success in the Mobile Race?
Last May, Facebook's mobile strategy was seen as a major chink in the armour of the social networking giant. Before launching its IPO, the company disclosed in its Securities and Exchange Commission filing that it was facing challenges in shifting its ad sales to mobile platforms, one of several uncertainties noted by analysts that caused investors to respond negatively. The firm's stock barely rose above its opening price of US$38 on the first day of trading, despite Facebook's US$16 billion valuation.
From: February 13, 2013
Farewell to Fido: A Lesson in Digital Customer Relationship Management
When Zynga recently pulled the plug on an underperforming online game called Petville, the outcry from its virtual-pet owners was loud and visceral.
From: January 31, 2013
'Makers': Chris Anderson on DIY Manufacturing
Just as the Internet enabled anyone with a computer to become an entrepreneur, today's newest technologies have spawned a DIY (do it yourself) micro-manufacturing movement, so anyone can be both inventor and manufacturer. Wired editor Chris Anderson's new book, Makers: The New Industrial Revolution, explains how all the pieces are coming together - from more affordable 3D printers to crowd-sourced designs - to create the conditions for a new way of manufacturing. In this interview with Knowledge@Wharton, Anderson talks about the ways in which technology is changing the limits of what inventors can do, what the Maker Movement is, why he started DIY Drones and how the new technologies will drive the global economy.
An edited transcript of that conversation follows.
From: December 17, 2012
Six Strikes - Who's Out? The Latest Plan to Curb Online Piracy
The first sign of trouble comes in the form of a gently worded email reminding a web surfer about the illegality of sharing copyrighted material online. From there, it escalates into a pop-up window requiring a web surfer to acknowledge that he or she has read - and understands a repeat warning. Persistent offenders might see their Internet speeds throttled and be forced into a virtual "holding cell" until they address their infractions with their Internet service provider.
From: November 22, 2012
As Companies Focus on Services, Will Hardware Become Irrelevant?
In recent weeks, Amazon.com, Microsoft and Apple have all held splashy events to tout their newest tablets - the Kindle Fire HD, the Surface and the iPad Mini. But even as Amazon CEO Jeff Bezos talked up the specs of the new Kindle Fire, he noted that the market is becoming less about the gadgets themselves, and more about how companies can make money off additional services and purchases that appeal to device users.
From: November 08, 2012
