Knowledge@Australian School of Business

articles 1 to 10 of 96 more articles

thumbnail Rest in Peace: Planning for Your Demise, Digitally
As people continue to build increasingly intricate personas online, the question of what happens to these data troves when individuals die is growing more persistent — and complicated. "Customer savvy and sophistication will increase, companies will begin to streamline their approaches and the legal industry will formalise estate planning,” says Wharton professor of legal studies and business ethics Andrea Matwyshyn.  
From: April 14, 2014 thumbnail New Connections: What's Up with Facebook's WhatsApp Deal?
Facebook’s US$19 billion purchase of text messaging service WhatsApp shows that the firm believes its future is in mobile. But does the deal make sense at such a steep price? Wharton professors Kartik Hosanagar and Lawrence G. Hrebiniak weigh in on whether they believe the move will ultimately pay off.
From: March 10, 2014 thumbnail Strategic Tools: How Firms Successfully Use Social Media
New research from the Australian School of Business (ASB) reveals how organisations are utilising social media to improve the efficiency of internal communications. Firms are also discovering it's a powerful tool for instant feedback and collaboration with customers, and even for trawling online postings critical of rivals and then contacting the complainants as prospective clients. But businesses should be wary of just jumping on the social media bandwagon. “Companies have to make sure that their use actually fulfils specific business purposes for them,” says ASB lecturer Daniel Schlagwein.
From: February 10, 2014 thumbnail How YouTube Is Evolving for the Masses
During a keynote address at the recent BizTech@Wharton conference, YouTube’s Shiva Rajaraman discussed the site’s evolving user experience and what it means for people on the go and couch potatoes alike. Rajaraman believes a central ethos at technology companies is to buck any expression of impossibility. “Don’t be conservative,” he says.
From: February 10, 2014 thumbnail Positive Persuasion: Harnessing Digital Power for the Common Good
“There are always ways you can encourage a particular behaviour,” says Peter Slattery, a researcher at the Australian School of Business and visiting entrepreneurial fellow at the University of New South Wales. Slattery's work utilises the persuasive potential of information systems to encourage pro-societal behavioural change – in essence, to get people to do good things. Whether it be in health management, hazard reduction, electricity consumption or volunteering and philanthropy, the application of persuasive technology systems can have a positive social impact.
From: November 11, 2013 thumbnail Medical Innovation: When Do the Costs Outweigh the Benefits?
High-tech medical advances such as robotic surgery result in fewer complications and shorter hospital stays. But what are the savings for the healthcare system as a whole?
From: October 15, 2013 thumbnail Fad or Frontier: Is Big Data an Under-Utilised Asset?
When it comes to appreciating the power of big data, the whistle-blowing activities of WikiLeaks and American computer specialist Edward Snowden have seized the headlines. But the collection and manipulation of massive amounts of digital information is increasingly being applied in more legitimate ways, with savvy businesses investing in innovative tools to unlock real-time information about their operations. Speed is the crucial factor, according to Felix Tan from the Australian School of Business. “If you can analyse and respond to customer and supplier data almost instantaneously, the better informed your business processes will be. That’s the challenge,” Tan says.
From: September 16, 2013 thumbnail Still Hot - or Not? Technology Firms Face Faster Product Cycles
Devices are hitting the market and maturing at an ever increasing rate. Can leading tech companies like Apple and Samsung keep up?
From: September 16, 2013 thumbnail 'Who Owns the Future?' Why Jaron Lanier Remains a Digital Optimist
If the technology industry can boast a true renaissance man, it is Jaron Lanier. A polymathic computer scientist, composer, visual artist and author, Lanier first found fame by popularising the term "virtual reality" (VR) in the early 1980s and founding VPL Research to develop VR products. Today, Lanier is best known as the author of two influential books on the future of the digital world in which we live: the recently released Who Owns the Future? and 2010's best-selling You Are Not a Gadget. These books have earned Lanier a reputation as the technology industry's conscience – a role that has won him friends and foes in equal measure among the digerati. Knowledge@Wharton recently spoke with Lanier about who he believes will own the future.
From: September 16, 2013 thumbnail In a Dysfunctional Industry, Pandora Seeks an Algorithm for Profitability
In an effort to lower the royalties it pays to stream music, Pandora – the largest internet radio company – recently bought a terrestrial radio station in South Dakota. But in a rapidly growing sector, the dysfunction of the music industry is just one challenge that Pandora faces in its efforts to expand, Wharton experts say. While the company has first-mover advantage and a distinctive algorithm, it is still searching for the right revenue balance between advertising and subscription fees.
From: August 06, 2013




Sign Up / Sign In

Email Address:   
Password: 

Not Yet a Member?

  • Analysis of the latest business news delivered fortnightly to your inbox
  • Join a global network of leading business professionals
 

Knowledge@Australian School of Business